Domino is a small, flat rectangular block used as a gaming object. It is sometimes called bones, pieces, men, cards, or tiles and is normally twice as long as wide. Its identity-bearing face is marked with an arrangement of spots or pips (in the most common variant, from one to six), while its other side is blank or identically patterned. A complete set contains 28 dominoes. A game of domino is played by laying down dominoes on their edge, and then placing them so that they touch each other in lines or angular patterns. The resulting chain reaction allows players to build up a score by adding up the value of all of the dominoes in their opponent’s hand.

This is one of the most important lessons I try to impart to my book editing clients, and it goes for all genres of writing: Every scene in your story can be viewed as a domino, which will either tip over on its own, or fall in a smooth action that unites scenes into a coherent whole. A well-written story will have scenes that logically lead to each other, building and shifting as the emotional beats of the plot require, until reaching its big climax. If your story has a lot of hiccups in its logic, you will lose your readers.

In a business context, the domino effect refers to the way in which actions by a single person or company can cause a cascade of events that negatively impacts the entire industry. For example, when one drug store chain starts offering free pizza delivery to customers who order online, it can send a message to other companies that they need to follow suit in order to remain competitive. This domino effect can be a powerful force for good, or it can lead to a vicious cycle of price wars that benefit no one except the largest, most profitable companies.

For example, if you write a series of stories about murders committed by a serial killer, it’s likely that your readers will become so tired of this repetitive pattern that they won’t continue reading the story. If you want your readership to stay interested in your work, your characters must be interesting and engaging, and this can only be accomplished if your hero or heroine has strict moral standards that he or she will not violate.

In this day and age, where technology is so pervasive, it can be hard to imagine how a company can stay successful without embracing new technology. But Domino’s has been able to keep its head above water by embracing digital tools like texting, emoji, and voice-activated ordering on Alexa devices, as well as investing in its own software team to create more innovative ways to deliver pizzas. This domino effect will likely pay off in the long run for Domino’s, as it continues to expand and deliver fresh ideas to its loyal fan base.